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传媒的运营时代-第3章

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裘芰凳谐。扇∪碌谋ㄖ皆擞J健⒆时窘槿朊教宓墓净俗鳎科放朴檬谐。壬绫┮恢椒缧形旖虮ㄒ凳谐〈丛炝擞忠桓銎婕!�2004年6月,《假日100天》正式进军北京,在北京同步发行。
  天津日报报业集团于2002年8月21日成立,现在拥有《天津日报》、《每日新报》《城市快报》三份日报,《假日100天》、《采风报》、《球迷》报、《车天下》四份周报,《蓝盾》、《新广角》两份期刊,以及《北方经济时报》、《新财讯报》、《天津政法报》,形成十报两刊一网的格局。同时还拥有四家股份制公司,一家教育学院。所办报纸最高期发量达150多万份。在传媒实力、经济实力等方面形成了一定规模,成为天津市场绝对的传媒航母。
  本书特别甄选了作者自2000年任天津日报社社长兼总编辑以来,在每年年初总结表彰动员大会上的讲话。这五篇“炼曲”绝大多数为脱稿发言,其观点鲜明,脉络清晰,读者可以从中深刻体悟天津日报从扭亏为盈到跨越腾飞的发展足迹。
    26、困境是怎样突破的——炼曲2001(2001年1月17日)
  本文原为作者在2001年度天津日报社总结表彰动员大会上的讲话。原题为《振奋精神、团结一致、坚定信心、顽强拼搏,创造天津日报光辉灿烂的未来》。
    27、奇迹是怎样创造的——炼曲2002(2002年2月27日)
  本文原为作者在2002年度天津日报社总结表彰动员大会上的讲话。原题为《团结拼搏、形成合力、续写辉煌再创报社事业新局面》。
    28、台阶是怎样跨越的——炼曲2003(2003年2月17日)
  本文原为作者在2003年度津报集团总结动员大会上的讲话。原题为《深化改革、锐意创新,再创津报集团事业发展新辉煌》。
    29、事业是怎样做大的——炼曲2004(2004年3月29日)
  本文原为作者在2004年津报集团总结动员大会上的讲话。原题为《效益导向、人才定位、量化管理、深化改革》。
    30、发展是怎样做实的——炼曲2005(2005年2月28日)
  本文原为作者在2005年集团总结动员大会上的讲话。原题为《弘扬团队精神,增强创新能力》。
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《传媒的运营时代》内容简介(英文)
Media Operation Era – from “Media Operation” to “Running Media”
  Mass media are not only the recorder of history; but also the creator of history。 In this information explosion era; mass media play a very important role。 Through rapid development over a dozen of years; Chinese mass media have changed historically from media operation to running media。 As the leader of the only newspaper group in Tianjin; Zhang Jianxing has led his team to turn the newspaper office with heavy losses to a media aircraft carrier having ten newspapers; two periodicals and one network in the past five years。 The path of rapid development and growth of this newspaper gives some enlightenment to today’s mass media。 This book is in fact a handbook of actual bat for those who lack books of operational theory。 This book mostly includes the speeches of the author in recent years。 They are totally plain and straight speeches and impromptus; given as things and temperament came out。 Therefore; they have the nature of thinking; discussion; enlightenment; and rare truthfulness。 The words are full of intense emotion and vitality; sincere love for the news undertakings; and in persistent pursuit of news reforms。;
  。 最好的txt下载网

《传媒的运营时代》全书目录(英文)
30 Speeches on Mass Media Operation Era;……;from Media Operation to Running Media
  1。;Content; Market and Techniques – How to maintain the advanced nature of Chinese mass media in rapid development…… A topical speech at Hong Kong forum on world newspaper industry development (13 June 2002)2。;Mass Media under Information Globalization…… A speech at Shenyang Daily Newspaper Group (July 2002)3。;Where does petitive force e from – on media development under WTO…… A speech at Shanghai Media Summit Forum (6 December 2002)4。;Mainstream Media in Huge Changes …… An impromptu at MBA famous person forum of Tianjin Institute of Finance and Economics (19 March 2003)5。;On Brand Planning of Tianjin Daily Newspaper Group…… An impromptu at the “Seminar on Newspaper Industry Operation Mechanism” sponsored by China Newspaper Association (17 April 2004)6。;Political resources plus market operation plus team spirit are the core petitive force。…… An impromptu at the First Annual Conference of China Newspaper Association on petitive Force; (12 June 2004)7。;The Third Stage of Chinese Mass Media Development…… A speech at the Fourth Member Conference of National Newspaper &; Periodical Self…Running Publication Association (26 June 2004)8。;I believe that what decides the market must be demand。 …… A speech at Sohu “tj。###” press briefing ceremony &; agreement signing ceremony (9 July 2004) 9。;Mass Media under Globalization Background…… A speech at Second Top…Level Seminar on Mass Media Cooperation between China and ASEAN (27 August 2004)10。;Three Close’s in Contents and Market…Oriented Publication …… A speech at the seminar of “China Business” on the road of 20 years’ reforms &; newspaper industry reforms (5 January 2005)11。;Pay attention to the changes of the whole newspaper industry in the new century。 …… A speech at the first heart…to…heart talk meeting between editor…in…chiefs (July 1999)12。;Drive the pages with pictures; drive the news with pages; drive journalists with news; and drive the rank with journalists。…… A speech at the second heart…to…heart talk meeting between editor…in…chiefs (2 August 1999)13。;Planning and Charm of Classic News Reports…… A speech at the third heart…to…heart talk meeting between editor…in…chiefs (October 1999)14。;Major changes have occurred in the news of content era。…… A speech at the fourth heart…to…heart talk meeting between editor…in…chiefs (23 December 2002)15。;How to Foster Authoritative Mass Media…… A speech at the conference of Tianjin Daily on the change of the layout of the pages (29 November 2002)16。;Dialogue on New Mass Media Idea …… A dialogue at the conference of Tianjin Daily on the change of the layout of the pages (18 August 2003)17。;Noble Character and Life Realm of Offense Instead of Defense…… An impromptu at the Morning Post summing…up and mendation meeting (18 January 2001)18。;Morning Post; Significance of Newspaper Innovation…… A speech at the Morning Post mid…year summing…up seminar (3
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